Costa del Sol positions itself as a benchmark for business tourism

Malaga is trendy. Over the last few years, hundreds of national and international events have been held in the capital of the Costa del Sol; something that has positioned it as a reference point for what is known as business tourism.

The proof is in the pudding. Malaga is already the undisputed destination for the Film Academy’s Goya Awards galas, but we are also surprised by the recent designation of Malaga as the venue for Mobile Week in December 2021.

But not only that, companies, international companies such as Google, recordings for TV series… Malaga and the Costa del Sol are unstoppable towards tourist excellence. Do you want to know what business tourism is all about?

Turismo de negocios en la Costa del Sol

What is business tourism or MICE tourism?

There is a definition of business tourism known as MICE tourism (Meetings, Incentives, Conventions and Exhibitions). This type of tourism is included within the business sector and is focused on people who must make a trip to carry out work or professional activities.

In this sense, professionals attend congresses, business meetings, conventions, incentive trips and the like.

This type of tourism left in Spain during 2019 a total figure of 7,000 million euros. Throughout Spain, 29,603 meetings and congresses were held, which represented a 14.7% increase over the 2018 period.

The total number of participants (national and international) reached 4.7 million people. This was a record which was cut short in 2020 by the Covid-19 pandemic.

Palacio de Congresos y Ferias de Málaga para turismo de negocios

Why choose the Costa del Sol for business tourism?

Although Malaga is the spearhead of the Costa del Sol cities in terms of business tourism, other cities such as Torremolinos, Marbella or Ronda, are positioning themselves firmly among those chosen by executives and companies to hold their congresses and meetings.

The incredible tourist and real estate development of the Costa del Sol in the last decade has provided this area of southern Andalusia with great infrastructures such as roads and Malaga International Airport, which in 2019 reached the chilling figure of almost 20 million passengers.

Among the infrastructures prepared to receive any type of MICE tourism or mega event of a national or international nature are the following:

Malaga Trade Fair and Congress Centre

Costa del Sol Conference Centre in Torremolinos

Marbella Trade Fairs, Congresses and Exhibitions Centre

Ronda Conference Centre

All these modern and innovative venues have magnificent infrastructures for holding trade fairs, congresses and incentive trips. They are also perfectly connected to hotels, restaurants and all the leisure and cultural offerings of the cities that host them.

Palacio de Congresos Málaga

Advantages of the Costa del Sol for MICE Tourism

In addition to the aforementioned infrastructures and urban development, when talking about business tourism, we must mention the obvious reasons of the Costa del Sol’s climate and its more than 300 days of sunshine a year.

It is also an ideal place for the recreation of all visitors who want to come here to celebrate one of their business congresses. Where else can you enjoy the best beaches and incredible natural scenery?

Its route of beautiful white villages (such as Frigiliana), Ronda and its photogenic New Bridge, Nerja with its caves and beaches, the exclusive towns of Marbella and Estepona, among a thousand other wonders, are sufficient excuse to be the envy of any visitor.

Infrastructures are another of the Costa del Sol’s strong points. In addition, Malaga is connected by a high-speed train to Madrid, Barcelona and Seville.

Turismo MICE en la Costa del Sol

For all these reasons you cannot miss the opportunity to hold your next business meeting, event or congress in Malaga.

If you need any kind of real estate advice our exclusive Gilmar Off Plan agents will be happy to advise you on all aspects of finding a property in the most exclusive areas of the Costa del Sol, contact us!

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